Shared Taxi - Barcelona
Challenge
Tittle: Share Care
Type of work : Service Design
Extent of the Project: 6 weeks, full time
Design a process to help all mobility users to track, simplify and design their monthly transportation finances in order for them to make better decisions according to different priorities and needs.
Type of work : Service Design
Extent of the Project: 6 weeks, full time
Design a process to help all mobility users to track, simplify and design their monthly transportation finances in order for them to make better decisions according to different priorities and needs.
Research Wall Prototype Testing Zoom in Prototype Perspective
Research
One of the key insights gained from the research was that; for people budgeting is related to care and responsibilities for others, and financial behavior changes based on number of passengers (sharing cost behavior theme)prioritizing personal or family needs.
Ideation Process
The team tried to experience people’s behavior while sharing taxi with friends and with stranger people beside them; and discovered that people behaviors were so clear in their body language movement while sharing a taxi with strangers and they felt so uncomfortable; so after another round of ideation, testing and iteration the concept chosen based on :How might we make sharing more convenient for strangers in order to increase trust and help them save money?
User Journey: Sharing Taxi Zoom in Loop -Social Interacting Game in the Car
Prototype
The team tested the last iteration by taking a man and a woman for a shared ride, and they ordered a taxi through the digital prototype and played the social game in the car to break the ice with passengers helps them share the ride more and feel more comfortable. “The game made it less awkward, and more fun”.
Digital - Experience Prototype Screens
The final prototype included a video prototype meant to explain in a visual way the concept of Share Care . The concept can bring additional value to the business, by offering a competitive advantage, improve matching of passengers in a ride sharing scenario, while the activities can help the driver and the passenger in feeling more comfortable, calm and relaxed.
Video Prototype